Theory Creative

THEORY

DIGITAL MEDIA SPECIALISTS

+44 (0) 20 7729 4858
STUDIO@THEORYCREATIVE.COM

Theory Creative are based in the heart of Shoreditch’s vibrant Hoxton, to be part of the creative revolution and at the forefront of the visual discourse. By encouraging a dynamic studio environment they nurture free thinking and creativity.

Their Approach?
Brand led – Theory Creative know that a company’s brand is probably their most valuable intangible asset and that good brand led design works. Branding is Theory Creative’s core activity - they take their work very seriously. Every project is not just a creative challenge but a commercial one too, generating a fiscal return for their clients.

By investing in brand led design their clients are investing in themselves - successful communication is key, especially in this visually dominated, digital media driven age. Whether your are selling a product a service or you are an NGO, brand led design works.

Theory Creative use visual mechanics - the study of signs also known as semiotics as a key component in their approach to solving client briefs. By understanding the sign system that is the world around us, ensures that they maximise the communicative effectiveness of the imagery they produce.

What has Theory Creative worked on?
Theory Creative have been involved in building maintaining and managing a number of brands over the years. In particular they have created the Spider Catcher brand (FMCG), Little Book of Furniture (retail) Infocis & Aircall brands (corporate). They have also worked with REFCO (web), Glenmorangie and Ardbeg brands (multimedia touchscreen), Gulf (multimedia movie), Metropolitan Housing Trust (web) and Berkeley Homes (multimedia touchscreen) amongst others.

Technical ability too. In a word – yes.
Theory Creative have the ability to realise the concepts that they generate, their collective technical knowledge is vast which allows them to implement some really bespoke solutions for their clients. Past projects have included a touchscreen terminal that collects user data for research/marketing purposes and uploads that data to a central database, a browser based database driven HTML email composer and a secure access intranet. Creativity and technical ability fused.